I chose to have my ad council about following dreams and came up with the slogan, "wear your dreams on your sleeve". To reinforce the play on "heart of your sleeve" I cut out a paper heart and featured it in each photograph. The dreams include traveling, careers, and family. To establish the dreamlike mood I used several colored pinlights over my photos to brighten the background and give a dreamlike feel. I think light and color were the most effective in my ad campaigning.
